Rocket Roaster: Is there business outside the internet
By
Sachon, Marc
The case describes the business model of a food truck service that operates 16 vans from its headquarters in and around the German city of Frankfurt. The protagonist of the case needs to assess whether the company is a good acquisition prospect or if he should follow the current trend of investing in a company with a digital business model. The company's operations are described in detail, basic financials are provided and alternative future growth paths are identified.
Collection: IESE (España)
Ref: P-1159-E
Format: PDF
Number of pages: 9
Publication Date: Feb 15, 2017
Language: English
Description
The case describes the business model of a food truck service that operates 16 vans from its headquarters in and around the German city of Frankfurt. The protagonist of the case needs to assess whether the company is a good acquisition prospect or if he should follow the current trend of investing in a company with a digital business model. The company's operations are described in detail, basic financials are provided and alternative future growth paths are identified.
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Year: 2015
Geographic Setting: Alemania
Learning Objective
Students should understand the company's operating model and assess its viability and future growth potential. This requires them to break down the company's operations and assess the impact of alternative growth strategies on its operations and cost structure. On a broader level, students are led to realize that, even in the 21st century, many business opportunities exist in the brick-and-mortar world, outside the Internet.
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