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Rommy Cubes

By Oliver, Xavier

Marketing

The case raises the question of how to capture a market niche with a low-necessity product.

Collection: IESE (España)

Ref: M-1154-E

Format: PDF

Number of pages: 2

Publication Date: Feb 6, 2003

Language: English

Description

The case raises the question of how to capture a market niche with a low-necessity product.

Year: 2001

Geographic Setting: Reino Unido

Rommy Cubes

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Rommy Cubes

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Rommy Cubes

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