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Case

Ronald Reagan: A Story telling style: 40th President of the United States

By Leggett, Brian O'Connor

Leadership and People Management Marketing

Former actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.

Collection: IESE (España)

Ref: DPO-127-E

Format: PDF

Number of pages: 18

Publication Date: Dec 17, 2008

Language: English

Review date: Dec 2, 2015

Description

Year: 19---2001

Geographic Setting: Estados Unidos

Learning Objective

This case traces the political career of Ronald Reagan from a communication standpoint and provides key learning points for students.

Ronald Reagan: A Story telling style: 40th President of the United States

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Ronald Reagan: A Story telling style: 40th President of the United States

Description

Learning Objective

Ronald Reagan: A Story telling style: 40th President of the United States

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