Samsung: ¿hasta dónde arriesgar en innovación?

By IESE Insight

Innovation and Change Leadership and People Management

Hace unos años Samsung decidió cambiar de estrategia y dejar de seguir a la competencia. Pero es más fácil decidirlo que hacerlo, como comprobó su equipo europeo de innovación en el desarrollo de tres nuevos productos. Henrik Werdelin, socio director de Prehype, Michael Boneham, director de Boneham Consulting y expresidente de Ford India, e Ignacio Aso, del área de desarrollo de negocio en Unify, aportan su punto de vista.

Collection: IESE (España)

Ref: ART-2597

Format: PDF

Number of pages: 5

Publication Date: Sep 20, 2014

Language: Spanish, English

Description

Geographic Setting: Corea del Sur; India

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