Scoot: Succeeding in the U.S., working its way into Spain (A)

By López, Ana / Berrone, Pascual / Ricart, Joan Enric

Scoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company has now to decide whether to enter Madrid with kicks, or being restricted to launch kicks there for at least three more years.

Collection: IESE (España)

Ref: SM-1750-E

Format: PDF

Number of pages: 21

Publication Date: Nov 28, 2023

Language: English

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Geographic Setting: Chile, España, Estados Unidos

Scoot: Succeeding in the U.S., working its way into Spain (A)

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Scoot: Succeeding in the U.S., working its way into Spain (A)

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