Scribendi

  • Reference: SM-1725-E

  • Year: 2019

  • Number of pages: 14

  • Geographic Setting: Canadá

  • Publication Date: Apr 8, 2022

  • Source: IESE (España)

  • Type of Document: Case

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Description

This case describes the situation at Scribendi, an online platform to connect writers with English-language editors. Scribendi has developed an AI algorithm to do automatic grammar error correction. The dilemmas in the case are about how the company should take advantage of this algorithm internally and also if and how they should commercialize it. Key challenges are funding and staffing the development and commercialization. The case allows for a discussion of patterns of technology development, technology commercialization, process improvement with AI, etc.

Learning Objective

The case allows for a discussion of patterns of technology development, technology commercialization, process improvement with AI, etc. The discussion usually proceeds in these steps: 1) How good is the algorithm? How valuable is it? 2) How to take advantage of it inside the company? What other uses of AI are there in the current processes? 3) Could the algorithm be commercialized? Target market? 4) How to fund & staff the development given that the company is small, located in rural area, and owned by risk-averse investors.

Keywords

AI Artificial intelligence editing female protagonist language Platforms Technology Commercialization technology development