Sears Canada (B)

  • Reference: IVEY-9B13D015-E

  • Year: 2009

  • Number of pages: 3

  • Geographic Setting: Canada

  • Publication Date: Jul 12, 2013

  • Fecha de edición: Jul 12, 2013

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Retail Trade;

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Description

This is a supplement to 9B13D014.

Learning Objective

This case is well suited for an undergraduate or MBA class aimed at examining change management processes related to sustainability. It can also be positioned at the beginning of an environmental management course aimed at understanding the basics of sustainability: clarifying the concepts and definitions related to sustainability initiatives, identifying the metrics related to carbon-footprint reduction, coping with the cross-functional nature of sustainability and the marketing green initiatives in the context of a large retailer.

Keywords

canada performance metrics Productivity Strategy Sustainability