Segmentación del mercado (B)

  • Reference: MN-165

  • Number of pages: 6

  • Publication Date: Jan 1, 1985

  • Fecha de edición: Jan 1, 1985

  • Source: IESE (España)

  • Type of Document: Technical Note

  • Industry Setting: Detallistas

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Description

Variables a tener en cuenta al segmentar en el mercado. Material suplementario: MN-158 Elección del mercado.

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Keywords

Marketing