Semirara: Is coal still the goal? - Teaching note

Semirara Mining and Power Company (SMPC) operates the largest coal mine in the Philippines. Since DMCI Holdings took over operations in 1979, it has transformed the moribund coal mine into a profitable enterprise. It is known for its sound environmental practices, responsible mining, and contributions to employment, community development, and tax revenues. Revenues fluctuate with coal and electricity prices, as well as domestic sales and coal exports, primarily to China. With stricter environmental standards, management foresees potential threats to its coal and power businesses from shifts in power supply to low-carbon energy resources. 

The case comes at a time when management is formulating its strategic responses to these dilemmas: a) Should it lead the energy transition by investing in renewables? b) Can it wait and see what other energy players in Asia do? c) Can it ride the coal wave and diversify into other industries? 
Collection: IESE (España)
Ref: SMT-157-E
Format: PDF
Number of pages: 15
Publication Date: Apr 11, 2025
Language: English

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Description

Semirara Mining and Power Company (SMPC) operates the largest coal mine in the Philippines. Since DMCI Holdings took over operations in 1979, it has transformed the moribund coal mine into a profitable enterprise. It is known for its sound environmental practices, responsible mining, and contributions to employment, community development, and tax revenues. Revenues fluctuate with coal and electricity prices, as well as domestic sales and coal exports, primarily to China. With stricter environmental standards, management foresees potential threats to its coal and power businesses from shifts in power supply to low-carbon energy resources. 

The case comes at a time when management is formulating its strategic responses to these dilemmas: a) Should it lead the energy transition by investing in renewables? b) Can it wait and see what other energy players in Asia do? c) Can it ride the coal wave and diversify into other industries? 
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Year: 2023
Geographic Setting: Philippines
Industry Setting: Industry and mining

Learning Objective

Illustrate how a coal mining company is addressing the challenges of an industry under siege from politics, changing energy preferences, and uncertainty.
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"Semirara: Is coal still the goal? - Teaching note"