Sensible Life Products (B)

  • Reference: IVEY-9B07M058-E

  • Year: 2006

  • Number of pages: 1

  • Geographic Setting: Canada

  • Publication Date: Oct 4, 2007

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Manufacturing;

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This supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.


first mover advantage Intellectual Property Protection Social entrepreneurship Valuation of Exit Strategies