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    Sensible Life Products (B)

    Charlene Zietsma ; Brent McKnight

    • Reference: IVEY-9B07M058-E

    • Year: 2006

    • Number of pages: 1

    • Geographic Setting: Canada

    • Publication Date: Oct 4, 2007

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Manufacturing;

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    pdf English IVEY-9B07M058-E
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    Description

    This supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.

    Keywords

    first mover advantage Intellectual Property Protection Social entrepreneurship Valuation of Exit Strategies