Sensible Life Products (B)
This supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07M058-E
Format: PDF
Number of pages: 1
Publication Date: Oct 4, 2007
Language: English
What material is included in this case:
Description
This supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.
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Year: 2006
Geographic Setting: Canada
Industry Setting: Manufacturing;
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