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    Shake Shack: Can an Enlightened Burger Company Steer Away from Beef

    Fabrizio Di Muro

    • Reference: IVEY-W25357-E

    • Year: 2021

    • Number of pages: 12

    • Geographic Setting: United States

    • Publication Date: Nov 1, 2021

    • Fecha de edición: Nov 1, 2021

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Accommodation & Food Services;

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    Description

    Shake Shack was a fast, casual restaurant chain with a strong focus and great efforts on sustainability and corporate responsibility. Despite its stated environmental commitments, however, its core product offering-the hamburger-was extremely taxing on th

    Learning Objective

    This case is suitable for courses on introduction to marketing, marketing management, sustainability marketing, environmental marketing, green marketing, and social marketing at the undergraduate- or graduate-level. The case focuses on the product element

    Keywords

    cancel culture corporate social responsibility greenwashing insect protein plant based meat Sustainability