This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Would you like to offer your students a new learning experiences? Have you ever thought about using a simulation in your class?
A simulation is a learning tool that places students in a combination of business situations in which they need to apply the concepts that they´ve learnt in class and make decisions under pressure.
Our professors have developed these simulations following IESE innovative learning models: interaction, real cases, practice, technology as a means and learning as an outcome.
Beer Game: Supply Chain Simulation
The production-distribution game (or beer game) has been used in management education since the late 1960s. It is a role-playing game where participants (individually or in teams) have to minimize costs by managing orders in a production-distribution chain that includes a brewery and several levels of distribution.
Available in English, Spanish and Chinese.
This full-time week-long business simulation covers all relevant areas of a company: strategic decision making, marketing and sales, operations and supply chain management, people, and finance. As a result, the course is a comprehensive complement to help MBA students put into practice all the applied knowledge acquired so far. At the same time, the dynamics of the simulation will challenge the ability of students to translate strategy into results, to work in teams effectively and share workload under a high pressure environment and, finally, to live their values in the leadership path to success.
Available in English.