Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in
    • Language
    English
    Español

    Singapore Airlines (A)

    Hart, Christopher W.L. ; Lytle, Lucy N.

    • Reference: HBS-687022-E

    • Year: 1981

    • Number of pages: 19

    • Geographic Setting: Singapore

    • Publication Date: Dec 25, 2007

    • Fecha de edición: Mar 1, 1989

    • Source: HBSP (USA)

    • Type of Document: Case

    • Company: $1 billion yearly revenues

    • Industry Setting: Airlines

    Grouped product items
    Format Language Reference Use Qty Price
    pdf English HBS-687022-E
    As low as €6.75

    Description

    New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group. This is a rewritten version of earlier cases by D.D. Wyckoff.

    Keywords

    Employees Operations management Quality control Work force management