Slicing and Dicing Your Pricing

By Hamilton, Rebecca / Srivastava, Joydeep

Marketing

Managers often focus on cost and ignore benefits to customers when pricing products. That's a big mistake, because not all components are valued equally.

Collection: HBSP (USA)

Ref: HBS-F1001C-E

Format: PDF

Number of pages: 4

Publication Date: Jan 1, 2010

Language: English

Description

Managers often focus on cost and ignore benefits to customers when pricing products. That's a big mistake, because not all components are valued equally.

Slicing and Dicing Your Pricing

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Slicing and Dicing Your Pricing

Description

Slicing and Dicing Your Pricing

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