Storytelling in Business

Description

Storytelling is a crucial skill that leaders use in a variety of business situations. Accomplished leaders employ storytelling to improve interpersonal relationships, communicate strategy, and build culture. From an operations perspective, storytelling is a skill that empowers leaders to create common ground among teams, unleash the drive and passion of their people, and share a vision for the future. Likewise, storytelling plays a vital role in engaging external stakeholders. To raise capital and acquire investors, you need to tell a compelling story about how your company will create value and why your strategy will be a winning one. If you want the media and other influencers to spread positive news about your products and services, you must articulate a story detailing the unique benefits you provide. The ability to tell a convincing story about your company’s purpose and the social good you generate is essential to recruiting the next generation of top talent to your organization. This technical note helps MBA students improve the storytelling skills that they will employ throughout their careers.

Keywords

Communication strategy messaging narrative stakeholder management