Strategy in the 21st Century: Business Models in Action

Description

This document shows the benefits of representing business models as connected choices and consequences, establishing value-creating virtuous cycles. The approach successfully addresses the variability of contexts and dynamic interactions, becoming a useful and practical tool for capturing the essence of corporate strategy in the 21st century.

Learning Objective

This technical note is a simple introduction to the focus of business models, with an emphasis on the importance of interaction when it comes to evaluating business models. It aims to complement short competitive strategy modules in executive education programs to introduce the "business model" concept.