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StyleSeat

Reference: SGSB-SM-295-E
Year: 2018
Number of pages: 9
Geographic Setting: Califirnia; USA
Publication Date: Feb 2, 2018
Source: Stanford Graduate School of Business (USA)
Type of Document: Case
Industry Setting: beauty; health and wellness; technology

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Description

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

Learning Objective

Understand more about the women’s health and beauty industry, and how to create a platform connecting consumers with hair stylists, with pros and cons for various different business models and approaches.

Keywords

digital hairstyling Marketplace small business owner Women