• Reference: SGSB-SM-295-E

  • Year: 2018

  • Number of pages: 9

  • Geographic Setting: Califirnia; USA

  • Publication Date: Feb 2, 2018

  • Source: Stanford Graduate School of Business (USA)

  • Type of Document: Case

  • Industry Setting: beauty; health and wellness; technology

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Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

Learning Objective

Understand more about the women’s health and beauty industry, and how to create a platform connecting consumers with hair stylists, with pros and cons for various different business models and approaches.


digital hairstyling Marketplace small business owner Women