Suntory Beverage & Food Spain: Sustainability as a competitive strategy

  • Reference: IIST-DGI-336-E-E

  • Number of pages: 11

  • Publication Date: Jun 1, 2021

  • Source: San Telmo (España)

  • Type of Document: Case

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Description

The role of sustainability is none other than to connect business interests and social expectations. The impact of the pandemic calls for a new approach that includes new trends that will affect product demand and raw material supply and, most importantly, how to meet the expectations of customers, employees, suppliers, and investors in the future. All this, under the premise of balancing the equation of business profit, people, and planet, in the face of a looming economic recession.

Learning Objective

The fundamental learning objective is to analyze and understand the challenges, implications, and difficulties in the process of designing and implementing the SBFS sustainability strategy and its impact on the company's performance. The following topics will also be addressed: • Understand the implications of one of the most relevant trends for senior management: sustainability. • Anticipate the opportunities that implementing sustainability strategies offer in terms of competitiveness and business transformation. • Delve into the concept of circular economy. • Gain insight into the integration of the Sustainable Development Goals in companies. • Assess the impact of the pandemic on sustainability strategies.

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Keywords

circular economy pandemic plastics SDGs Strategy Sustainability