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Case

Superdry: A Japanese Brand From Cheltenham

By Ferraro, Fabrizio / Domínguez de la Maza, Manuel

The case focuses on the clothing firm Superdry in 2016 as it faces various growth opportunities and needs to decide which one to follow. The firm, founded in the United Kingdom in 2003, had experienced a decade of fast growth, through its own stores and franchises. The case provides an opportunity to discuss growth challenges in the clothing sector.

Collection: IESE (España)

Ref: SM-1653-E

Format: PDF

Number of pages: 21

Publication Date: Jun 6, 2018

Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2016

Geographic Setting: Reino Unido

Learning Objective

Understanding key strategic challenges for firms in the clothing sector, and how to evaluate different growth paths.

Superdry: A Japanese Brand From Cheltenham

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Superdry: A Japanese Brand From Cheltenham

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Superdry: A Japanese Brand From Cheltenham

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