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Case

Superdry: un japonés de Cheltenham

By Ferraro, Fabrizio / Domínguez de la Maza, Manuel

El caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.

Collection: IESE (España)

Ref: SM-1653

Format: PDF

Number of pages: 21

Publication Date: Oct 25, 2017

Language: Spanish, English

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Description

Year: 2016

Geographic Setting: Reino Unido

Learning Objective

Comprender la clave de los desafíos estratégicos para las empresas del sector de la confección y cómo evaluar diferentes vías de posible crecimiento.

Superdry: un japonés de Cheltenham

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Superdry: un japonés de Cheltenham

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Superdry: un japonés de Cheltenham

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