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    Sustainable Competitive Advantage

    Venkatesan, Rajkumar

    English , Spanish

    • Reference: DARDEN-M-1015-E

    • Number of pages: 6

    • Publication Date: Jan 12, 2022

    • Source: Darden University of Virginia (USA)

    • Type of Document: Technical Note

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    Description

    This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power. It also introduces the features of sustainable competi

    Keywords

    Branding cornered resources counter positioning Hamilton Helmer network economies process power SCA scale economies sources of competitive advantage Sustainable competitive advantage switching costs total quality management Toyota TQM