The 2006 World Cup: Mobile Marketing at adidas (B)

  • Reference: IVEY-9B07A017-E

  • Year: 2006

  • Number of pages: 3

  • Geographic Setting: European Union;China

  • Publication Date: Oct 4, 2007

  • Fecha de edición: Feb 26, 2010

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Manufacturing;

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Description

The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.

Keywords

China Northeastern