The Art of Persuasive Communications: Excellent Public Speaking

  • Reference: DPON-88-E

  • Number of pages: 16

  • Publication Date: Mar 3, 2010

  • Source: IESE (España)

  • Type of Document: Technical Note

Grouped product items
Format Language Reference Use Qty Price Preview
pdf English DPON-88-E
As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.
You'll be able to order once your profile has been validated.


A leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.

Learning Objective

This document serves as an introduction to the material that will be covered in the Managerial Communications first year MBA course. Este documento se utiliza como introducción a la materia que se tratará en el primer año del MBA en el curso de Comunicación Directiva.


Communication Leadership Persuasion