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The Art of Reinvention
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Reference: ART-3058-E
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Number of pages: 5
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Publication Date: Sep 18, 2017
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Source: IESE (España)
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Type of Document: Article
Description
By all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After all, a museum shares many things in common with a business: finding creative solutions to financial challenges, seeking new forms of collaboration, and continually pursuing innovation.