Skip to the beginning of the images gallery

The Bird-in-Hand Principle: Who I Am, What I Know, and Whom I Know

Reference: DARDEN-ENT-0090-E
Number of pages: 8
Publication Date: Jan 18, 2007
Source: Darden University of Virginia (USA)
Type of Document: Technical Note

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	English	DARDEN-ENT-0090-E			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

This technical note explores a framework by which entrepreneurs can evaluate their ideas before going forward based on who they are, what they know, and whom they know. Drawing on frameworks presented in textbooks, trade books, journal articles, periodicals, and on Web sites that claim to predict the feasibility and value of new venture ideas. Figure 1 depicts a simple and useful summary of four key concepts at the heart of many of these frameworks: Is it doable? Is it worth doing? Can I do it? Do I want to do it? These questions address feasibility from a technical, market, financial, organizational, and motivational standpoint.

Keywords

Entrepreneurship idea generation means-driven decisions new ventures Opportunities