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Case

The case of Hermann Toledo: The Emerging Markets of CEE and Imagine That!

By Miller, Paddy / Mott, Amber

Innovation and Change Leadership and People Management

Hermann Toledo has a new chief innovation director who is adapting a program, Imagine That!, intended to embed innovation in the culture of their division. The CEO has made innovation a priority and has chosen Imagine That! as the vehicle for change.

Collection: IESE (España)

Ref: DPO-269-E

Format: PDF

Number of pages: 12

Publication Date: Jan 10, 2013

Language: English

Description

Year: 2012

Geographic Setting: Europa

Learning Objective

This case addresses the dilemma that general managers face in achieving vague innovation goals set by higher levels in the organization. The implementation of an innovation program may seem appropriate, but what does it imply for a division that is already very entrepreneurial?

The case of Hermann Toledo: The Emerging Markets of CEE and Imagine That!

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The case of Hermann Toledo: The Emerging Markets of CEE and Imagine That!

Description

Learning Objective

The case of Hermann Toledo: The Emerging Markets of CEE and Imagine That!

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