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The Corporate Strategy of Ebro Foods in 2021

Reference: SM-1734-E
Number of pages: 21
Geographic Setting: España, Estados Unidos
Publication Date: Sep 9, 2022
Source: IESE (España)
Type of Document: Case

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Description

The case describes the development of Ebro Foods' corporate strategy throughout the 2000-2021 period. During these years the strategy pivoted from a purely domestic focus in the Spanish market, around the sugar and milk industries, towards an international focus with a strong presence in France and the US, built around the rice, pasta, and ready-made foods industry. Lastly, the case describes and analyzes the recent decision of selling off a significant part of the US business.

Learning Objective

The goal of the case is to analyze and reflect on the main issues affecting diversified companies - both product and geography-wise. In particular, the case enables discussion of the different principles that can guide decisions regarding portfolio and organization in a diversified company.

Keywords

Corporate strategy food industry Growth Internationalization