The End of Low Cost Fundamentalism

On September 19th, at the World Low Cost Airline Congress, Alex Cruz, CEO of Vueling Airlines, offered his take on the future of the low cost industry. ¿We are witnessing the last phase of the transformation of short-haul. What will the new competitive landscape be like? This movement will affect all players. For airports, this will mean growth (increased number of passengers, flights, services), higher discretionary income and greater ability to attract investors. Low cost carriers will see increased sophistication, product development (business travelers and connections) and access to higher fares.¿ In a difficult environment marked by high oil prices, economic recession, etc., results were favorable. But is there enough market for low cost and high service, in order to sustain the model?
Collection: IESE (España)
Ref: M-1267-E
Format: PDF
Number of pages: 20
Publication Date: Jan 9, 2012
Language: English, Spanish

Description

On September 19th, at the World Low Cost Airline Congress, Alex Cruz, CEO of Vueling Airlines, offered his take on the future of the low cost industry. ¿We are witnessing the last phase of the transformation of short-haul. What will the new competitive landscape be like? This movement will affect all players. For airports, this will mean growth (increased number of passengers, flights, services), higher discretionary income and greater ability to attract investors. Low cost carriers will see increased sophistication, product development (business travelers and connections) and access to higher fares.¿ In a difficult environment marked by high oil prices, economic recession, etc., results were favorable. But is there enough market for low cost and high service, in order to sustain the model?
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Year: 2011

Learning Objective

Analyze the airline industry low cost model and its future outlook in a competitive environment marked by economic rescission and high oil prices. Should low cost continue focusing on developing the model toward better service or go back to the no-frill basics?

The End of Low Cost Fundamentalism

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"The End of Low Cost Fundamentalism"