The European Health Insurance Company (A)
A leading European firm in the private medical insurance field is planning its entrance in the Spanish market. As a first step, a study on medical insurance in Spain is carried out. The case refers to the most relevant aspects of the study and to the main firms in the field.
The interest in taking part in the market as well as the way of doing it is questioned in the case.
Collection: IESE (España)
Ref: DG-960-E
Format: PDF
Publication Date: Jan 1, 1990
Language: English
What material is included in this case:
Description
A leading European firm in the private medical insurance field is planning its entrance in the Spanish market. As a first step, a study on medical insurance in Spain is carried out. The case refers to the most relevant aspects of the study and to the main firms in the field.
The interest in taking part in the market as well as the way of doing it is questioned in the case.
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Year: 1990
Geographic Setting: España
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