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The HBR Guide to Better Business Writing: 16. Don't Anesthetize Your Readers

Reference: HBS-7768BC-E
Number of pages: 7
Publication Date: Jan 29, 2013
Source: HBSP (USA)
Type of Document: Book Chapter

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Description

The HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 16, Don't Anesthetize Your Readers (7 pages), begins the book's third section on engaging readers. The author explains ways to create reader interest, including the use of pronouns, simple language, contractions, active voice, varied sentence length, and avoiding abbreviations. He provides several examples throughout the chapter.

Keywords

Business writing Management communication