The Indego Africa Project (B): Genesis and launch of a competitive social enterprise

Description

Part B of the case The Indego Africa Project (A). Matt Mitro, a project finance attorney at an international law firm, and his father, Tom Mitro, founded Indego Africa on June 21, 2007. The organization (where "Indego" means "independence, development, governance") started as an Africa-centered nonprofit organization incorporated in Texas whose mission was to help Rwandan women by empowering them economically. Matt Mitro chose the nonprofit corporate form in order to emphasize the social mission and attract people to the cause but he always intended to run the organization just like a regular business.

Learning Objective

Explaining problems and opportunities involved in social start-ups.

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