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The Innovator's Pledge: Reinforcing the 28-Day Innovation Program and Further Reading

Innovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of a professional memoir and a business guidebook also gives you a powerful 28-day program for mastering innovation's key steps. In this concluding chapter, Anthony presents the Innovator's Pledge and provides a four-page table summarizing the key lessons from each day of the book's 28-day innovation program. Also included is an appendix with suggested further reading for each week of the program. This chapter was originally published as the Conclusion and Appendix of "The Little Black Book of Innovation: How It Works, How to Do It."

Collection: HBSP (USA)
Ref: HBS-8884BC-E
Format: PDF
Number of pages: 15
Publication Date: Jan 11, 2012
Language: English

Description

Innovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of a professional memoir and a business guidebook also gives you a powerful 28-day program for mastering innovation's key steps. In this concluding chapter, Anthony presents the Innovator's Pledge and provides a four-page table summarizing the key lessons from each day of the book's 28-day innovation program. Also included is an appendix with suggested further reading for each week of the program. This chapter was originally published as the Conclusion and Appendix of "The Little Black Book of Innovation: How It Works, How to Do It."
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The Innovator's Pledge: Reinforcing the 28-Day Innovation Program and Further Reading

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"The Innovator's Pledge: Reinforcing the 28-Day Innovation Program and Further Reading"