The Leading Electronics Green Movement: How To Go Global
Leading Electronics tells the story of a Regional President of a large consumer electronics company who undergoes a personal conversion to sustainability and then uses his position to create a social movement to plant trees in response to climate change. His challenge is how to extend his success to the rest of the global organization.
Collection: IESE (España)
Ref: SM-1719-E
Format: PDF
Number of pages: 15
Publication Date: Jun 2, 2022
Language: English
Description
Leading Electronics tells the story of a Regional President of a large consumer electronics company who undergoes a personal conversion to sustainability and then uses his position to create a social movement to plant trees in response to climate change. His challenge is how to extend his success to the rest of the global organization.
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Year: 2021
Geographic Setting: España
Learning Objective
The purpose of the case is to allow students to explore the role that personal conviction has in leading a company towards a more sustainable positioning and also to look at the limits that a large multinational can place on such personal initiative.
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