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Loewe is one of the brands of the LVMH group, particularly well-known for its leather goods. Loewe has its own factories and also uses external suppliers for the manufacture of its products. In this case, company management must decide whether to move toward the industrial model of the LVMH group's other brands and fully outsource production, or instead convert its main factory into a center of excellence capable of generating a competitive advantage for the company. The European Foundation for Management Development (EMFD) has granted this case the ?Highly Commended? mention for its outstanding quality within the framework of its 2013 Case Writing Competition.