The Media Industry

The technical note explains the changes that are taking place in the media environment. The note, which is divided into 3 chapters, gives first a brief introduction to the Media industry. Secondly, it gives examples of technological changes affecting the industry such as the Internet, different types of broadband technology (cable, DSL, satellite, MMDS & LMDS, Mobile Broadband, fiber optics etc.), streaming technology and Interactive TV. Finally, an example is given of a traditional media company, Bertelsmann AG, and how the Internet revolution is affecting each of its business units.

Collection: IESE (España)
Ref: SIN-42-E
Format: PDF
Number of pages: 20
Publication Date: May 16, 2001
Language: English

Description

The technical note explains the changes that are taking place in the media environment. The note, which is divided into 3 chapters, gives first a brief introduction to the Media industry. Secondly, it gives examples of technological changes affecting the industry such as the Internet, different types of broadband technology (cable, DSL, satellite, MMDS & LMDS, Mobile Broadband, fiber optics etc.), streaming technology and Interactive TV. Finally, an example is given of a traditional media company, Bertelsmann AG, and how the Internet revolution is affecting each of its business units.
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Year: 2000
Geographic Setting: Islandia

The Media Industry

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"The Media Industry"