The More People Want Something, the Less They'll Like It

By Khan, Uzma / Berinato, Scott

Marketing

A new study found that denying people access to a product made them desire it more and work harder to get it-but also made them less satisfied with it. That has important implications for companies that do not meet the demand for their products.

Collection: HBSP (USA)

Ref: HBS-F1006E-E

Format: PDF

Number of pages: 3

Publication Date: Jun 1, 2010

Language: English

Description

The More People Want Something, the Less They'll Like It

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The More People Want Something, the Less They'll Like It

Description

The More People Want Something, the Less They'll Like It

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