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    The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business

    Guissoni, Leandro ; Moraes, Trícia Karla Lacerda ; Cernev, Adrian Kemmer

    English , Spanish

    • Reference: DARDEN-M-1023-E

    • Number of pages: 18

    • Publication Date: Dec 15, 2021

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

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    Description

    In 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business through online and offline channels, while acquiring s

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    Keywords

    Brazil COVID-19 Digital transformation direct selling ecosystem financial services financial technology Fintech international Marketing Natura omnichannel platform