The New Science of Viral Ads

As commercials migrate from television to the Internet, marketers need to use different techniques to keep viewers watching--and to encourage them to send the ad to others. Harvard Business School's Thales Teixeira utilizes infrared eye tracking and facial-emotion-detection software to understand how people respond to online ads, and he offers five techniques to increase the odds an online ad will go viral.

Collection: HBSP (USA)
Ref: HBS-F1203A-E
Format: PDF
Number of pages: 4
Publication Date: Mar 1, 2012
Language: English
Review date: Mar 2, 2015

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As commercials migrate from television to the Internet, marketers need to use different techniques to keep viewers watching--and to encourage them to send the ad to others. Harvard Business School's Thales Teixeira utilizes infrared eye tracking and facial-emotion-detection software to understand how people respond to online ads, and he offers five techniques to increase the odds an online ad will go viral.
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Year: 2005
Geographic Setting: Geographic Setting:United States
Industry Setting: Film

The New Science of Viral Ads

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"The New Science of Viral Ads"