The Power of the Default, or Why We Stick With the Status Quo

By Kochanowska, Ewa / Reutskaja, Elena

The note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.

Collection: IESE (España)

Ref: MN-415-E

Format: PDF

Number of pages: 7

Publication Date: Feb 28, 2023

Language: English

Description

The note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.

The Power of the Default, or Why We Stick With the Status Quo

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The Power of the Default, or Why We Stick With the Status Quo

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The Power of the Default, or Why We Stick With the Status Quo

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