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    The Upcoming Euro

    Gual, Jordi

    English , Spanish

    • Reference: ASEN-197-E

    • Year: 1997

    • Number of pages: 7

    • Geographic Setting: España

    • Publication Date: Mar 1, 1997

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    This document examines the phases of the introduction of the Euro in the European economy and discusses the possible impact of its introduction on business activity. A distinction is made between normal business activity and effect on strategy.

    Keywords

    Common Market Environment and Development Foreign Exchange Market Macroeconomics Strategy