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The Upcoming Euro
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Reference: ASEN-197-E
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Year: 1997
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Number of pages: 7
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Geographic Setting: España
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Publication Date: Mar 1, 1997
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Source: IESE (España)
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Type of Document: Technical Note
Description
This document examines the phases of the introduction of the Euro in the European economy and discusses the possible impact of its introduction on business activity. A distinction is made between normal business activity and effect on strategy.