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    Time Out (A): Signing Up a Basketball Player

    Yáñez O. ; Martí, Carlos ; Kase, Kimio ; Urrutia de Hoyos, Ignacio

    English , Spanish

    • Reference: C-743-E

    • Number of pages: 10

    • Geographic Setting: España

    • Publication Date: Feb 26, 2007

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    This case presents the problem of player selection in a sports agency which, after tough beginnings, has built a solid reputation. The discussion centers on the criteria for selecting young players to become tomorrow's champions.

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    Keywords

    Customer Portfolio Decision-Making Analysis Profitability