Transforming Companies Into Respected Institutions (Portuguese Version)

Respect for business has fallen. This article suggests how to make companies respected institutions in society once again. The author starts by arguing that a firm's heterogeneous goals cannot be limited to short-term economic performance. Instead, top managers need to embrace a much more holistic view of the firm and its goals. Then, he outlines the qualities that make a firm a respected institution and he presents a framework to assess the firm's performance in this regard. Finally, he offers some pointers for CEOs to help restore their credibility as leaders.