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    True Büch Kombucha: Purposeful Growth

    Candace Moody ; Darrin Ambrose

    • Reference: IVEY-9B18M188-E

    • Year: 2017

    • Number of pages: 9

    • Geographic Setting: Canada

    • Publication Date: Dec 20, 2018

    • Fecha de edición: Dec 20, 2018

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Accommodation & Food Services;

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    Description

    Shortly after entering the kombucha market in Calgary, Alberta, True Büch Kombucha (True Büch) experienced significant growth. True Büch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high dema

    Learning Objective

    This case can be used in an undergraduate or graduate course on management accounting, finance, operations, or supply chain. The case could also be used in a specialized business course with an entrepreneurship element. After working through the case and

    Keywords

    Entrepreneurship Expansion Financing start-up Strategy