Unicommerce eSolutions: The Exit Decision

On a late evening in December 2014, three co-founders of Unicommerce eSolutions Pvt. Ltd. (Unicommerce) assembled for a meeting. A couple of months earlier, Unicommerce, an India-based software-as-a-service solution provider for order- and warehouse-management activities in the e-commerce industry, had received an offer of US$10 million in series-B funding from Tiger Global Management to fund their business growth. The offer seemed fair, and the three co-founders were inclined to pursue a deal with them. However, just a few days before, they had received an unexpected offer from Snapdeal, a leading e-commerce firm in India, to buy out Unicommerce. Over the past week, the co-founders had discussed and debated their options several times without converging. However, the time for deliberations was over. By 9:00 a.m. the next day, the Unicommerce team would have to call up Snapdeal to confirm their decision.

Collection: Ivey Business School (Canada)
Ref: IVEY-9B19M039-E
Format: PDF
Number of pages: 15
Publication Date: May 28, 2019
Language: English
Review date: May 27, 2019

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Description

On a late evening in December 2014, three co-founders of Unicommerce eSolutions Pvt. Ltd. (Unicommerce) assembled for a meeting. A couple of months earlier, Unicommerce, an India-based software-as-a-service solution provider for order- and warehouse-management activities in the e-commerce industry, had received an offer of US$10 million in series-B funding from Tiger Global Management to fund their business growth. The offer seemed fair, and the three co-founders were inclined to pursue a deal with them. However, just a few days before, they had received an unexpected offer from Snapdeal, a leading e-commerce firm in India, to buy out Unicommerce. Over the past week, the co-founders had discussed and debated their options several times without converging. However, the time for deliberations was over. By 9:00 a.m. the next day, the Unicommerce team would have to call up Snapdeal to confirm their decision.
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Year: 2012
Geographic Setting: India
Industry Setting: Transportation and Warehousing;

Learning Objective

This case is designed for use in an elective course on entrepreneurship in the second year of a graduate-level program. It attempts to demonstrate the choices that entrepreneurs face when they receive an offer to buy out their stake in the company. After completion of this case, students will be able to ·understand the process of exploring and developing new ideas for new ventures; ·determine the best time to engage with and seek funds from venture capital firms; ·understand the impact of the typical deal terms of a venture capital firm; ·understand that a start-up is more likely to have periods of rapid growth and plateaus at short intervals in the life cycle of the product; and ·understand the fallouts of exit decisions, including the timing and terms of exit.

Unicommerce eSolutions: The Exit Decision

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"Unicommerce eSolutions: The Exit Decision"