Unicon Concrete Products (H.K.) Ltd.

  • Reference: IVEY-9A98D006-E

  • Year: 1997

  • Number of pages: 15

  • Geographic Setting: Hong Kong

  • Publication Date: Mar 2, 1998

  • Fecha de edición: Sep 25, 2000

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Medium

  • Industry Setting: Manufacturing;

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Description

Unicon supplies pre-cast concrete products to the flourishing construction market in Hong Kong. The deputy managing director, is evaluating an opportunity to pursue a blanket regulatory approval for Unicon's custom-designed concrete products with its largest customer, the Hong Kong Housing Authority. This opportunity promised to offer cost savings to both Unicon and this customer, although questions remain about the broader implications for Unicon's manufacturing operations and other customers. At the same time, management must develop a plan to expand its manufacturing capacity if Unicon hopes to capitalize on the rapidly expanding market and fend off new competitors from mainland China.

Keywords

Government Regulation International Business Manufacturing Strategy Product Life Cycle