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    Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers - Teaching note

    Pacheco Guimaraes, Pedro ; Chandon, Pierre

    • Reference: INSEAD-5188TN-E

    • Year: 1996

    • Number of pages: 23

    • Publication Date: Feb 1, 2013

    • Source: INSEAD (France)

    • Type of Document: Teaching Note

    • Industry Setting: Home and Personal care

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    Description

    Teaching note for the case 5188

    Keywords

    Advertising Branding Brazil Break-even analysis Detergent Distribution Guimaraes Low-income consumers Marketing Media support New product introduction Poor Poverty Powder Pricing Product Promotion Unilever