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Unleashing the Power of Purpose
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Reference: ART-3171-E
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Number of pages: 8
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Publication Date: Jun 18, 2018
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Source: IESE (España)
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Type of Document: Article
Description
What's the main purpose of your business? If it's just to make money, you may find yourself coming up short, as that is generally not what inspires workers or generates lasting impact. Your business should be oriented toward some other-centered goal, in addition to making money, which will not only guide but inspire the behaviors and motivations of company actors toward some end that is primarily concerned with the organization's beneficiaries, including customers and society at large. This article reveals five practical steps for putting purpose into practice, achieving higher levels of motivation, commitment, engagement and fulfillment in your company in the process. Drawing on case studies and research, the authors describe the qualities that characterize purpose-driven leadership.
Keywords
Adam Grant
beneficiaries
Bill George
BlackRock
call center
committed
community banks
conscious capitalism
Cristóbal Colón
Dan Ariely
Davita
engaged
engagement
extrinsic motivation
fulfilled
Google
i-deals
individualized work arrangements
inspiration
intrinsic motivation
Kent Thiry
La Fageda
Larry Fink
meaningful
measurable
Medtronic
Millennials
Milton Friedman
Mireia Las Heras
mission
motivated
Nestlé
Organizational culture
peripheries
Project Oxygen
prosocial
purpose
Raj Sisodia
Satisfaction
Servant leadership
serving others
transcendent motivation