Unleashing the Power of Purpose

  • Reference: ART-3171-E

  • Number of pages: 8

  • Publication Date: Jun 18, 2018

  • Source: IESE (España)

  • Type of Document: Article

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What's the main purpose of your business? If it's just to make money, you may find yourself coming up short, as that is generally not what inspires workers or generates lasting impact. Your business should be oriented toward some other-centered goal, in addition to making money, which will not only guide but inspire the behaviors and motivations of company actors toward some end that is primarily concerned with the organization's beneficiaries, including customers and society at large. This article reveals five practical steps for putting purpose into practice, achieving higher levels of motivation, commitment, engagement and fulfillment in your company in the process. Drawing on case studies and research, the authors describe the qualities that characterize purpose-driven leadership.


Adam Grant beneficiaries Bill George BlackRock call center committed community banks conscious capitalism Cristóbal Colón Dan Ariely Davita engaged engagement extrinsic motivation fulfilled Google i-deals individualized work arrangements inspiration intrinsic motivation Kent Thiry La Fageda Larry Fink meaningful measurable Medtronic Millennials Milton Friedman Mireia Las Heras mission motivated Nestlé Organizational culture peripheries Project Oxygen prosocial purpose Raj Sisodia Satisfaction Servant leadership serving others transcendent motivation