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Case

Vienna Neubau GmbH (A): Shareholder and CEO

By Stein, Guido / Roure, Juan bautista antoni

Neubau Vienna GmbH (VN) is a mid-sized company and leading distributor of wood derivatives in the Austrian market. CEO Walter Anzenbruger had decided to hire a general manager who could help steer the company in its new stage. Walter finally decided on Hans Macher, 34, an industrial engineer with an MBA and current director of the Price Waterhouse Office in Graz.
He thought that Hans was pulling very heavily on some of his strengths in the negotiation process and he didn't know quite how to re-channel the situation. Bank creditors were also requiring the immediate involvement of a professional with proven finance ability as a condition for renegotiating existing debt.

Collection: IESE (España)

Ref: E-264-E

Format: PDF

Number of pages: 7

Publication Date: Dec 10, 2025

Language: English, Spanish

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Year: 2009

Geographic Setting: Austria

Vienna Neubau GmbH (A): Shareholder and CEO

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€8.53

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Vienna Neubau GmbH (A): Shareholder and CEO

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