Vivienne Cox at BP Alternative Energy (Portuguese)

  • Reference: INSEAD-5473PT-PP

  • Year: 2005

  • Number of pages: 22

  • Publication Date: Jan 13, 2010

  • Source: INSEAD (France)

  • Type of Document: Case

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Description

A team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BP

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Keywords

Innovation Leadership Social responsability Spirit Women