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Vivienne Cox at BP Alternative Energy (Portuguese)
Portuguese Portugal , Spanish
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Reference: INSEAD-5473PT-PP
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Year: 2005
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Number of pages: 22
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Publication Date: Jan 13, 2010
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Source: INSEAD (France)
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Type of Document: Case
Description
A team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BP