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    Vueling: The New Generation Airline (B)

    Mitchell, Jordan ; Ferraro, Fabrizio

    • Reference: SM-1562-E

    • Year: 2007-2009

    • Number of pages: 4

    • Geographic Setting: España

    • Publication Date: Jul 4, 2011

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    Vueling (B) case follows Vueling from its IPO (December 2006) until 2009 and the challenges it faced in reaching financial viability because of the strong competition of incumbents Iberia, Spanair and Clickair, and low cost giants Ryanair and Easyjet. The option of a merger with Clickair is discussed.

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    Keywords

    Competitive advantage Competitive Strategy Entrepreneurs Strategy